Social
art director and designer
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Google • Lenny & Larry's • Mozilla • Subway • Bulleit
Role: Art Director
Agency: Arts & Letters
Creating a new brand voice for Google Pay.
It's 2024 and Corporate Memphis doesn't cut it anymore. I worked with a multitalented team at A&L to concept, design and deliver some deep-fried content for Instagram Reels. I edited the videos, and was lucky enough to star in a few. Our posts strongly outperformed pre-existing content.
Reels
Reels
Lenny & Larry's
Role: Art Director
Agency: Tombras
This cookie brand wasn't getting enough love on social, so we got as weird as humanly possible.
I created concepts and designs for ongoing organic and paid Lenny and Larry's social content, presenting directly to clients. Videos I created became their top performing social posts ever.
Working remotely with producers, production artists, videographers and talent, I took point on monthly content shoots. I also contributed to a new set of brand social guidelines, working with strategists to develop a unified character and presence on all social platforms.
TikTok/Reels
TikTok/Reels
Paid Instagram / FB
Mozilla
Role: Art Director
Agency: Tombras
Original concepts and designs for Mozilla's Firefox and Pocket brands, continuing to position Firefox as a radically honest, motivated champion of an open Internet and data privacy.
Firefox Controls
Firefox Relay
Cookie Protection
Earth Day
Digital Life Refresh
Tab Search
Subway
Role: Art Director
Agency: Tombras
Numerous original concepts and designs for Subway's Instagram, TikTok and Facebook.
App Powerup
Cater Anything
Metal Detector
Bulleit Bourbon Tattoo Edition
Role: Creative Intern
Agency: Barton F. Graf
Breathing new life into an iconic bottle.
I contributed to creative development of the multifaceted Tattoo Edition campaign, spearheading a cinemagraph treatment that brought the four unique tattoo designs to life on social. I created dozens of digital assets including pitch decks, mockups for activations, and motion graphic concepts.