Art Direction
for Arts & Letters
Creating a new brand voice for Google Pay.
It's 2025 and Corporate Memphis doesn't cut it anymore. I worked with a multitalented team at A&L to concept, design and deliver some deep-fried content for Instagram Reels. I edited the videos, and was lucky enough to star in a few. Our posts strongly outperformed pre-existing content.
Reels
Reels
Lenny & Larry's
Art Direction
for Tombras
This cookie brand wasn't getting enough love on social, so we got as weird as humanly possible.
I created concepts and designs for ongoing organic and paid Lenny and Larry's social content, presenting directly to clients. Videos I created became their top performing social posts ever.
Working remotely with producers, copywriters, designers, videographers and talent, I took point on monthly content shoots. I also helped develop a new set of brand social guidelines, working with strategists to develop a unified character and presence for all social platforms.
TikTok/Reels
TikTok/Reels
Mozilla
Art Direction
for Tombras
Internet for people, not profit
Original concepts and designs for Mozilla's Firefox and Pocket brands, reminding people of Firefox's role as an honest champion of an open Internet and data privacy.
Firefox Relay
Cookie Protection
Tab Search
Digital Life Refresh
Subway
Art Direction
for Tombras
Numerous original concepts and designs for Subway's Instagram, TikTok and Facebook.
App Powerup
Cater Anything
Metal Detector
Bulleit Bourbon Tattoo Edition
Creative Intern
for Barton F. Graf
Breathing new life into an iconic bottle.
I contributed to development of the multifaceted Tattoo Edition campaign, spearheading a cinemagraph treatment that brought the four unique tattoo designs to life on social media. I created dozens of digital assets including pitch decks, mockups for activations, and motion graphic concept art.